Regardless of how advanced e-commerce and online shopping gets, the tactile instinct — our impulse to look up close, feel around the edges— seems to remain intact. If it is not in our conceivable future to categorically do away with brick-and-mortar stores, we should perhaps reassess our position on retail space design. FRAME took this question to Aedas Chairman and Global Design Principal Keith Griffiths, to which he responds in a sanguine note, “By virtue of the pandemic, our social lives are disrupted and physical stores have taken a huge hit. However, it is possible to parlay this predicament into something positive. The business can even transform itself into a better, more empathetic entity.”
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