Jinke Group Headquarters, is located in the Jinzhou business district in Zhaomushan in Chongqing. The masterplan encompasses office, hotel, and retail within a limited plot with a hilly relief.
Capitalising on the site’s height difference, the hotel, office and business are organically interspersed with a shared corridor. The block-style retail layout runs through the north and south ends, welcoming pedestrian flow from all sides. The 5-star hotel is positioned at the forefront, adjoining Jinzhou Road, whereas the apartment complex is positioned away from the main road to ensure privacy. The group headquarters and office building are built by the arterial road. The headquarters’ orientation is rotated to maximise display visibility and to optimise the use of the northeastern main entryway.
Inspired by the mountainous region’s rising and falling topography, the massing of the headquarters takes the form of a rocky summit, symbolising Jinke’s striving enterprising spirit. The glass curtain walls and aluminum plates create a shimmering gold façade.
