Novotown is an integrated tourism and entertainment project, situated at the heart of Hengqin New Area, Zhuhai City, Guangdong Province of China. Phase I comprises a retail mall, a luxury hotel, and a host of entertainment and educational attractions; while Phase II is comprised of diverse components including retail, office, sports, and cultural facilities, chief of which are the innovative themed pavilion of Real Madrid World and an exclusive automobile experience centre.
Novotown’s diverse offering is a catalyst to activate Hengqin Cultural District, catering to international and domestic visitors while creating the necessary infrastructure for a thriving local community, becoming the commercial and cultural heart of Hengqin.