The Shanghai Hongqiao Import Commodity Exhibition and Trade Center serves as an open, centralised platform for showcasing imported goods. Designed by Aedas Global Design Principal Ken Wai, the project integrates exhibition, wholesale, and retail, delivering an interactive retail experience.
The exhibition and trade center enjoys excellent connectivity on the east to the main road and Hongqiao International Airport while it enjoys a vibrant retail atmosphere on the west. The site’s 90–95m depth is emphasised by introducing a staggered commercial layout on the west to enhance spatial appeal and commercial value.
The exhibition and trade center adopts a ‘showcase-to-sell’ strategy, creating a hybrid exhibition-retail model that integrates bulk trade and consumer retail with seamless online-offline interaction.
