Sina Plaza is a headquarters development located at the Zhongguancun Science Park in northwest Beijing. It is the principal office in China for Sina Corporation, a Nasdaq-listed company that operates Sina.com and Weibo social platform and has more than 85 million unique users per day.
‘Limitless’ is the core concept of the design and the building reflects the infinity symbol ‘∞’. Drawing from the Chinese architectural heritage of courtyards, the building frames two major open courtyard gardens. At the centre of the building is the main entrance and a focal point – the ‘Eye of Sina’ – an atrium space that serves as the main vertical circulation hub and features a 12-metre high conical media screen which displays the latest information on Sina.com and Weibo.
