Xiangyang OCT Cultural & Tourism Development Area Joy Town

Xiangyang / PRC

Located on the north and is adjacent to the Xiangyang ‘s inner ring road, the project is the gateway to the resort area in the Xiangyang Overseas Chinese Town Cultural Tourism Development Zone. It serves as an important development in the Ecological and Cultural Tourism Department in western Hubei.

The design combines the cultural elements of Xiangyang’s ancient piers and historical importance as a transportation hub to create an immersive space with unique dining and lifestyle experiences.

The site is divided by a planned primary road and will be developed in two phases. The first phase, the northern plot, will encompass courtyard offices, commercial and cultural space. The second phase, the southern plot, will encompass luxury hotels, lavish clubhouses and dining space, and other upmarket facilities.

Inspired by the project’s esteemed and festive spirit, the design team captures the city’s cultural elements through the spatial and environmental atmosphere from multiple angles to showcase the development’s vibrant and immersive ambience.

Completion Year
2022
Gross Area of the Entire Development
65,400 sq m (North Plot), 78,100 sq m (South Plot)
Directors
Kevin Wang
Asia Pacific Property Awards 2020
Award Winner, Leisure Architecture, China